Twitter goes long format with its Notes feature

The 280-character limit may soon be history on Twitter. The social network is preparing to launch a new feature to publish long formats. A turning point for the platform?

Update 06/23 at 12:58 p.m.: After many rumours, Twitter has finally formalized the arrival of the Notes function which is currently being tested in several countries around the world. The firm even gives some examples of notes written by testers.

✨ Introducing: Notes ✨

We’re testing a way to write longer on Twitter.— Twitter Write (@TwitterWrite) June 22, 2022

Recent news from Twitter regarding

its takeover by Elon Musk for 44 billion dollars. A significant sum for a social network that is still looking for its economic model. The future of the little blue bird may go through the repeal of the 280 character limit. In 2017, Twitter has already made the bet to go from 140 to 280 characters to leave more room for its users. Since then, it is common to see series of tweets or threads to tell a story that far exceeds the number of characters allowed. The firm seems to be exploring different avenues and is preparing, according to TechCrunch, to launch a new feature. Called Twitter Notes, it would make it possible to publish long content on the platform. Like blogs, users will be able to create enriched articles by integrating media and share them directly on Twitter. According to our colleagues, the feature is currently being tested with a handful of users before being launched publicly. The firm did not wish to react, but it promises to discuss the subject “soon”. The arrival of such a function would radically change the way of consulting and using Twitter. Notes would simplify the consultation of certain contents, allowing them to have a greater impact. Editing tools would be basic with the ability to bold, italicize or strikethrough text; but also to insert lists, to add links. It would be possible to include a GIF, a video and up to four photos in an article, as well as embedded tweets.

The function Twitter Notes (or Articles) become clear

Developer Nima Owji had already mentioned the existence, earlier in the year, of such functionality.

#Twitter keeps working on the Twitter Article feature. This is gonna be the list of your articles.— Nima Owji (@nima_owji) April 8, 2022

Back in May, coder Jane Manchun Wong shared screenshots of a feature then called Twitter Notes or Twitter Articles. A “Focus” mode would be present to reduce distractions and display the article in full screen. Currently, users go through bots like @threadreaderapp to make reading threads more enjoyable.

The Twitter Article Composer now comes with a “Focus Mode” (that button on the top-right) that expands the composer to the full screen, hides away the side bars— jane (@wongmjane) May 4, 2022

The idea of ​​long formats seems to be gaining ground in the offices of a platform that has bought the company Revue, which specializes in newsletters. The objective is to counter solutions like Substack which allows content creators and journalists to offer paid newsletters. The Notes could, in the future, come to titillate platforms such as WordPress or Medium. For the record, the latter is developed by Evan Williams, known to be the co-founder of Twitter.

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