This way you can tell Google what ad you don't care about

It may not be new to anyone that web service providers are trying to personalize the ads for us, but they are not perfect. We can also help Google manually, let’s see how.

When we use a Google service, be it the search engine itself, YouTube, Maps, or anything else, our browsing data is stored. It is customary to explain this with various conspiracy theories that Google wants to control our brains, secretly sending lizard waves into our cerebellum to click on its ads and so on, but the reason is much more prosaic. Because Google is one of the largest ad management interfaces in the world, it makes sense to improve the effectiveness of the ads that appear by putting topics of interest to the user. This requires browsing data, but of course the system is not perfect.

So far, it’s pretty good to guess our age and gender from the various forms we’ve filled out, or even other approximations, but we’re putting more detailed data together from information that can sometimes mislead Google’s artificial intelligence. All you have to do is click once or let someone search for something in the browser logged in on our behalf, and the system will already think that we are very interested in that topic.

Luckily, there’s a Google subpage where we can review the interests organized under our name and easily strip out the ones we don’t want to leave on the list. To do this, visit (sign in to Google, of course) adssettings.google.com. Here, you can turn off personalized ads in one click by tapping the switch in the very first row below the header to the OFF position. Of course, this doesn’t mean that Google doesn’t collect data from us from now on, it just doesn’t use it when compiling ads, so it could be someone 46 years old, bearded, chubby, metropolitan metal viking, and tampons, tractor promotions and baby soap will be thrown away too. You can also disable data collection for advertising purposes.

If you don’t want to completely confuse Google’s brain and would rather help it clarify the topics we’re interested in, let’s scroll down. Here you will find individual topics tailored to us in small bubbles, where you can click on any of them for a more accurate study.
In the test, most of the recommendations did have more than less sense, but we found something that seemed to go astray, such as tax preparation and planning, which is about as much interested as modern fashions or the religious issues of pepper growing. Well, one click on the line, here Google tells me that you thought it was a topic I liked because I was logged into an activity related to it on a Google service. 
It’s important to manually mute selected topics for 90 days in the first round, but after the three-month period, if Google’s brain sees that you’ve been seduced again by a call to the area, you’ll be squeezed back into our alleged favorites. That’s why it’s a good idea to review the page on a quarterly basis and periodically trim the proliferation of topics.

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