How to activate and deactivate subtitles in videos on Instagram

Come attivare e disattivare i sottotitoli nei video su Instagram

SmartWorld team

How many know that Instagram is able to automatically transcribe the textual content of all videos streamed on the app? This is a great convenience for multiple groups of users. For example, for those who are not native speakers and intend to perfect the language. But we could also cite the case of those who very simply want to see a Reel without audio .

Whatever the motivation for activating them, the social networking platform offers automatically generated subtitles for make content accessible to all , including people with hearing impairments. But what to do to activate them automatically? And to deactivate them? How to do it on iPhone and Android? Are the procedures to be followed different or is it unique? This new feature was introduced when Instagram decided to update the platform and launch new tools to better compete with TikTok .

Because Instagram allows you to activate and deactivate tivare subtitles

Before the launch of auto-generated subtitles on Instagram in March 2022, creators had to manually add them to their videos . With a lot of waste of energy and time. Today these subtitles are available in 17 languages, including English, Spanish, Portuguese, French, Arabic, Vietnamese, Italian, German and Japanese. Instagram is in fact focusing a lot on viewing all videos on its main app as part of its growth strategy and also to counter the rise of other competitors.

The platform is also continuing to simplify and improve the video and make them central to the user experience thanks to the Reels . This functionality continues to contribute to the growth of engagement on the application. Hence the updating and progressive launch of new tools and unpublished services to keep the community of subscribers increasingly engaged.

Instagram subtitles, how to activate them

Like on TikTok or YouTube, the automatic subtitle generation on Instagram is useful for creators because it means they no longer have to transcribe the textual content of the videos and add the text overlay. To turn subtitles on or off, you need to follow a series of steps. First upload a video from the gallery. Of course it is also possible to film one directly on Instagram. Then select Advanced Settings from the menu that appears before posting the video. Then, under Accessibility, activate or deactivate the Show subtitles option.

If you forget to enable subtitles before posting a video you can always do it later without having to reload the file. Now tap the three dots that appear in the top right corner of the video and then Edit. Select Remove subtitles to disable them if you are on Android. Instead, tap Advanced Settings and then enable or disable the Show Subtitles option if you have an iPhone.

How to turn off subtitles in Instagram

If the user posts a video on Instagram and subsequently wishes to remove the subtitles must instead touch the plus icon (three vertical dots) and then Edit. Then select Remove Subtitles. At this point a message appears asking if you are sure of your choice.

Once the subtitles have been removed it is no longer possible to add them . To continue tap Remove subtitles. Adding auto-generated subtitles to Instagram videos is helpful in increasing engagement and accessibility.

Videos, with or without subtitles, increasingly important for Instagram

We should expect more and increasing attention of Instagram on videos . It is in fact a form of content that is finding an ever greater response among the visitors of social network platforms. Not just Instagram. And it is above all the short ones that are making inroads, naturally net of the educational and training films which, almost by definition, need more time for effective dissemination.

As explained by a Instagram spokesperson , “
video is an important part of the reason why people love Instagram and we love the way our creative community uses it to express themselves, collaborate with others and connect with their followers. Reels continue to be an important and growing part of Instagram and we are excited to invest even more in this format “.

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